About Stratemis
Stratemis HR Technologies is an agile and dynamic provider of HR Solutions, providing organizations with a unique blend of HRMS Solutions, HRIS products, HR Micro services, Recruitment, Learning & Development, Micro Applications and Prevention of Sexual Harassment.
Our journey of digitizing the HR function started with new age micro applications that are built with a clear focus on integration, easy deployment and scalability with the help of Artificial intelligence techniques such as Machine Learning (ML), Natural Language Processing (NLP). With our best in class products & services, we want our clients to engage, empower and inspire their employees.
An end-to-end integrated HR system with the core HR process modules – Online on boarding, Payroll Management System, Transition Management, Leadership Development, Grievance Management, Career Progression & Talent Management, Employee Engagement System, Performance Management System etc. to build HR platforms that touch the life cycle of an employee from hire to retire.
We invite you to explore our Website www.stratemis.com and to make a commitment, to begin with, us today.
Job Description:
The SEO/SMO specialist is responsible for creating creative posts for Social media and implementing SEO and social media strategies for business. The SEO/SMO specialist can quickly understand and support initiatives that will contribute to the goals and success of business campaigns.
He / She will also be responsible for integrating the front-end elements built by your co-workers into the application. Therefore, a basic understanding of front-end technologies is necessary as well.
Qualifications:
BE /B. Tech / MCA
Key Functional Areas of Responsibility
Mandatory:
· Identify trends and insights.
· Allocate marketing investments.
· Plan and direct marketing campaigns
· Measure and assess goals vis-à-vis ROI
· Create digital marketing campaigns.
· Ensure consistency in the brand messaging.
· Work with the sales team to coordinate marketing campaigns.
· Prepare emails and newsletters to send to current customers.
· Launch promotional offers and events to attract new customers.
· Optimize the business website to increase online traffic.
· Follow best practices for social media marketing on different platforms.
· Conduct regular audits for social media and website marketing performance.
· Maintain and monitor online listings across various website & e-commerce platforms.
· Track marketing metrics and analyze digital data to measure marketing success.
Digital marketing experience requirements:
· Excellent writing skills and verbal communication abilities
· Attention to detail and ability to multitask and manage multiple projects.
· Strong analytical thinking and problem-solving abilities
· Capable of identifying, attracting, and engaging target audiences
· Up-to-date knowledge of digital marketing trends and developments
· Creative in devising informative, engaging, and motivational digital campaigns.
· Proven marketing experience on different digital platforms
· Experience with leading and managing social media marketing campaigns.
· Knowledge of email, newsletters, push notification and display advertising campaigns.
· Ability to use SEO, SEM, and marketing databases for promotional purposes.
· Understanding of landing pages optimization, user funnels and A/B testing
· Proficiency in using website analytics tools, ad serving tools and marketing software.
· Provide internal reports on a regular basis.
· Execute new and creative collaborations among technologies and platforms.
· Basic programming experience in HTML, CSS, and JavaScript